Creative Technology Studio

A Division of

FZCO

WHO ARE WE?

SHXFT is a creative technology studio in Dubai. We make the things people point their cameras at: lenses, effects, screens and the content around them.

01

Led by the former Head of Production at Snap MENA. We know the platforms from the inside.

02

We build our own hardware. FRXME is our interactive display, so the venue side is never rented in.

03

Through CNQR Media we work with footballers, so a lens can land on a player's own account.

WHERE WE WORK.

Six places your audience meets a camera. Each one has its own section.

SNAPCHAT

Lenses for brands, government bodies and players, plus MOMNTS, our own lens shop.

TIKTOK

TikTok Branded Effects people play on camera.

WEB AR

AR that opens straight from the phone's browser.

FRXME

Our interactive display for events, venues and retail.

CONTENT

CGI films for launches and seasonal campaigns.

PLAYERS

Snapchat set-up and lenses for footballers.

OUR
WORK.

Selected projects & activations

[ Snapchat ]

SNAPCHAT LENSES.

Brands

Boarding Pass | Emirates

Dallah's Treasure | Starbucks KSA

Summer Treasure Hunt | e& Egypt

SoundStorm 2024 | MDL Beast

[ Snapchat ]

SNAPCHAT LENSES.

Government, culture & giga-projects

Arabian Leopard Day | RCU

Play Life | Qiddiya

Al Hilal v Al Nassr | Qiddiya

Dior | Riyadh Museum

[ Snapchat · Side project, Jan 2026 ]

57 MILLION
PLAYS.

No ads. No distribution. One wedding.

Super Mukaty Bro, our 8-bit Mario tribute, built for a friend's wedding. Custom characters, custom backdrop, custom score, custom soundtrack. Then 57 million people played it on Snapchat. Hundreds of thousands of shares. A whole genre of fan-made content.

Snapchat Lens Live data 100K+ shares Side project

Play it on Snapchat →

8-BIT

Our product · Custom filters & camera effects MOMNTS

Their moment. On everyone’s camera.

MOMNTS is our own shop for personal filters. Their name, their colours, sometimes their face, on a filter every guest opens on their own phone. Birthdays, anniversaries, graduations, Ramadan.

The idea: everything we build for brands, made for one person’s day.

01Pick the moment

02Make it theirs

03We build it

Visit havemomnts.com → English & Arabic

Ramadan

Halloween

Birthday

[ TikTok ]

TIKTOK BRANDED EFFECTS.

Games people play with the front camera, in their own language.

For Visa's Blue Flags campaign: an Arabic personality game. Everyday money habits come up on screen and you tap red flag or blue flag.

For Close Up: pick your toothpaste flavour, then tilt your head to catch it before it falls.

Visa | Blue Flags

Close Up | Flavour Catch

[ Web AR ]

DIRIYAH KEEPSAKE CARD

Diriyah, in the palm of your hand.

Every guest at Diriyah's Outernet London event left with a printed card. Scan the QR, aim the camera at the map, and a 3D Diriyah rises out of it.

No app to download. It runs in the phone's browser, so it works for anyone with a camera.

Web AR | Diriyah

[ FRXME · Our product ]

Our own interactive display. Guests play, pose and take the result home on their phone. Made for events, retail and brand activations.

Display 43" HD Touchscreen

Camera 4K Wide-Angle

Tracking AR Body @ 60fps

Lighting LED Ring Light

Branding Painted or LED-Backlit

Explore FRXME →

[ FRXME ]

DIRIYAH AT OUTERNET LONDON

A piece of Diriyah, in the middle of London.

Diriyah asked us to bring their world to Outernet London. We ran five experiences on FRXME displays wrapped in Diriyah's branding.

Guests raced through Diriyah in a body-tracked runner game, then posed for a branded photo they took home on their phone.

Branded to Diriyah. Made for play. Shared on the spot.

Runner Game

Photo Booth

♪ ♫ ♩

[ FRXME ]

SOUNDSTORM 2025

Four displays. Three days. MDL Beast's Soundstorm.

An interactive venue map helped VIB guests find their way around the festival. A photo booth sent every photo and video straight to the guest's phone by QR.

55K+

Sessions

15.7K

Photos & Videos