Creative XR & Innovation Studio

A Division of

FZCO

WHO ARE WE?

SHXFT is a creative agency built for what's next. We blend strategy, design, and tech to make brands move at the speed of culture.

WHAT WE DO.

⚬

STRATEGY

From brand positioning to content ecosystems. We shape the ideas behind the impact.

✨

DIGITAL

We design immersive experiences using AR on TikTok, Snapchat, and the web, blending creativity with interaction.

💡

CREATIVE

We craft campaigns, visuals, and stories that connect. With purpose, punch, and personality.

🎥

PRODUCTION

From FOOH and CGI videos to interactive AR mirror (our product FRXME), we bring ideas to life in motion and mixed reality.

WHAT MAKES US DIFFERENT?

We're not your typical agency.

We're fast, plugged in, and culture fluent.

No fluff. No ego. Just sharp work that actually ships:

• Culture in our veins, not trends in our wake.

• Built to launch, not just to brainstorm.

• Lean, agile, senior where it matters.

• Small team. Big energy. Bigger moves.

[ Product ]

Our proprietary mixed-reality interactive display. Built for events, retail activations, and brand experiences.

Display 43" HD Touchscreen

Camera 4K Wide-Angle

Tracking AR Body @ 60fps

Lighting LED Ring Light

Branding Painted or LED-Backlit

Explore FRXME →

OUR
WORK.

Selected projects & activations

AR CASE STUDY.

Social AR

SoundStorm 2024 | MDL Beast

Summer Treasure Hunt | e& Egypt

Qiddiya | Play Life

Dallah's Treasure | Starbucks KSA

AR CASE STUDY.

DIRIYAH OUTERNET

A monumental event deserves a monumental moment.

Diriyah asked us to bring a piece of their world to London's iconic Outernet. We delivered.

Using our custom-designed MR Screens, we created fun, engaging Diriyah-inspired experiences that pulled guests into the world of Diriyah in a way they could see, touch, and share.

Branded to Diriyah. Designed for play. Built for memories.

Custom AR Game

Photo Booth Experience

AR CASE STUDY.

DIRIYAH OUTERNET

Coupled with our stunning MR Screens, we created something unforgettable.

Each guest received a beautifully designed, AR-activated keepsake card. By scanning the QR code, they unlocked an interactive AR experience, bringing Diriyah to life in their hands.

Aim your camera at the map, and a 3D Diriyah rises from the card. A pocket-sized portal into the world of Diriyah.

Web AR Experience

♫ ♪ ♩ ♫

AR CASE STUDY.

SOUNDSTORM 2025

A festival of this scale demands experiences that hit hard.

Soundstorm 2025 called for intuitive, high-speed solutions that could match the energy, movement, and scale of the event. We delivered.

Using our custom FRXME interactive displays, we created an interactive venue map experience designed to help VIB guests navigate the festival with confidence.

Purpose-built for the pace of Soundstorm. Designed for clarity. Built for seamless movement.

Interactive Venue Map

VIB Wayfinding

♪ ♫ ♩

AR CASE STUDY.

SOUNDSTORM 2025

Alongside our interactive venue maps, we created a photo booth experience designed to deliver unforgettable festival moments.

Guests captured high-energy moments during Soundstorm 2025 and received a QR code to instantly save or share their photos, turning a festival memory into a social-first moment.

55K+

Live Interactions

15.7K

UGC Created

Photo Booth

Social Sharing

CGI CASE STUDY.

Starbucks

Strawberry Matcha Launch | KSA

Eid Campaign | UAE

Ramadan Campaign | Kuwait

Ramadan Campaign | KSA

<div class="hero">
  <h1>Build</h1>
</div>

const motion = {
  scale: 1.05,
  transition: 0.3s
}

npm run deploy ✓

WEB DEVELOPMENT.

Premium digital experiences

We design and build premium websites for athletes, brands, and products.

From interactive 3D product showcases to cinematic athlete portfolios, every site is built to perform, convert, and stand out.

Featured: Gini Wijnaldum

Personal website for the Netherlands captain and Premier League, La Liga, and Serie A winner. Cinematic dark theme, scroll-driven animations, interactive career globe.

View Live →

gw.cnqrmedia.com

APP DEVELOPMENT.

Native iOS, Android & Web

We build full-stack applications from concept to launch. Consumer products, internal tools, and everything in between.

SwiftUI React Native Next.js

Coming Soon

Social sports score tracking. Crews, leaderboards, and shareable stat cards. Starting with padel in Dubai.

Join the Waitlist →

[ SIDE PROJECT · JAN 2026 ]

15 MILLION
PLAYS.

No ads. No distribution. One wedding.

Super Mukaty Bro, our 8-bit Mario tribute, built for a friend's wedding. Custom characters, custom backdrop, custom score, custom soundtrack. Then 15 million people played it on Snapchat. Hundreds of thousands of shares. A whole genre of fan-made content.

Snapchat Lens Live data 100K+ shares Side project

Play it on Snapchat →

8-BIT