SHXFT

CREATIVE XR & INNOVATION STUDIO

A Division of CNQR Media FZCO

[ What We Do ]

WE DON'T JUST CREATE CONTENT.
WE CREATE MOMENTS.

We build experiences that blur the line between digital and physical — bridging audiences with brands through immersive technology.

01

Strategy

Creative direction, audience insights, campaign architecture

02

Digital

AR lenses, WebAR, interactive filters for TikTok & Snapchat

03

Creative

3D design, motion graphics, real-time generative content

04

Production

End-to-end event production, installations, on-site tech

[ What Makes Us Different ]

WE THINK AUDIENCE FIRST.

01

EXPERIENCE OVER EXPOSURE

We don't create ads that interrupt. We create experiences people seek out, share, and remember.

02

TECH THAT SERVES THE STORY

AR, mixed reality, and interactive tech are tools — not gimmicks. Every piece of technology serves the narrative.

03

END-TO-END OWNERSHIP

From concept to on-site deployment. One team, one vision, zero hand-off friction.

04

BUILT FOR THE REGION

Deep understanding of GCC audiences, cultural nuance, and the pace of transformation in the Middle East.

[ Our Services ]

HOW WE DELIVER.

STRATEGY

  • Creative & Campaign Strategy
  • Audience Research & Insights
  • Experience Architecture
  • Technology Consulting

DIGITAL

  • AR Lenses — TikTok, Snapchat, Instagram
  • WebAR Experiences
  • Interactive Filters & Games
  • AI-Powered Generative Content

CREATIVE

  • 3D Design & Animation
  • Motion Graphics
  • Real-Time Content
  • Brand Identity & Visual Systems

PRODUCTION

  • Event Installations & Set Design
  • On-Site Tech Operations
  • Interactive Display Deployment
  • Live Event Content Management
[ Product ] FRXME

Our proprietary mixed-reality interactive display. Built for events, retail activations, and brand experiences.

Display 43" HD Touchscreen
Camera 4K Wide-Angle
Tracking AR Body @ 60fps
Lighting LED Ring Light
Output QR Download + Analytics

OUR
WORK.

Selected projects & activations

[ Case Study ]

DIRIYAH
AT OUTERNET

Interactive mixed-reality experience for Diriyah at Outernet London. Custom AR body-tracking, gesture-driven games, and photo booth activations — powered by FRXME.

→ AR Games → Photo Booth → Outernet London
Media
Media
[ Case Study ]

SOUNDSTORM
2025

Festival-scale FRXME deployment at MDLBEAST Soundstorm. Multiple interactive mirrors, real-time AR filters, and photo activations across the venue.

→ MDLBEAST → Multi-Unit Deploy → 50K+ Interactions
Media
Media
[ Get in Touch ]

LET'S
BUILD
TOGETHER.

Get in Touch →
Email hello@shxft.co
Web shxft.co
Based in Dubai, UAE
SHXFT